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About Us



The Ethnic Label is a brand of exclusively handcrafted sustainable apparels and more. It came into existence with an idea to unite geographies, appreciate the work of local artisans and to make their products available at the luxury of your home. Our aim is to value the heritage of different customs with the essence of art, culture and tradition. 
We strive to support the local artisans and explore their gifted talent of fine embroidery, patch work, mirror work, thread work, weaving, gota work and much more in a creative way. The ethnic label’s mission is to promote the skilful art of these artisans and reach out to you in the form of unique, exquisite clothing to suit your style.
We define fashion in your terms and help you to be pretty just the way you are. Providing you with the latest trends, we aspire to be your favourite brand of apparels as we ensure to reflect the roots of our tradition and love for handcrafted art through our outfits.
We have launched women apparels and soon will be expanding to ethnic men’s wear, kids wear, accessories and more. 
Offering affordable prices, the ethnic label wishes to make you sparkle in the most stylish way. 
We are thankful for all the love, support and inspiration we get in our day to day interactions with you. We promise to be your wardrobe staple with unique fashion trends at the most affordable sustainable silhouettes. 
For the Ethila love,
Be bold, be beautiful, be ethnic, be the real you 
Have a happy shopping experience with us.
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Green Paisley 'Grace' Pure Cotton Dress

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